Lovesac. Transformed.

Challenge:

Evaluate the success of the current brand, marketing, and user experience research; Complete gap analysis to identify all weak areas of the extant website experience and opportunities for additional research to fuel our design process.

Goal:

To provide a best in class omnichannel furniture ecommerce experience

Approach:

• Researched and summarized competitive market
• 
Ran and interpreted competitive analysis and baseline usability tests

• Workshopped and built complete user journey

• Identified key areas in customer’s shopping experience and built experience map of entire purchase cycle
• 
Identified best opportunities at every step of the process to reinforce value propositions

• Liaised with internal stakeholders and client execs and nurtured process that resulted in unanimous approval 

• Managed design process with multiple designers
• Worked with development team in an agile environment to facilitate the design build.