Lovesac. Transformed.


Evaluate the success of the current brand, marketing, and user experience research; Complete gap analysis to identify all weak areas of the extant website experience and opportunities for additional research to fuel our design process.


To provide a best in class omnichannel furniture ecommerce experience


  • Researched and summarized competitive market
Ran and interpreted competitive analysis and baseline usability tests

  • Workshopped and built complete user journey

  • Identified key areas in customer’s shopping experience and built experience map of entire purchase cycle
Identified best opportunities at every step of the process to reinforce value propositions

  • Liaised with internal stakeholders and client execs and nurtured process that resulted in unanimous approval 

  • Managed design process with multiple designers
  • Worked with development team in an agile environment to facilitate the design build.

  • January - July 2017
  • Ecommerce Design, Identity, User Experience Research
  • Lovesac