Challenge:

Design an ecommerce website for large furniture business; Educate design team to market and promote their brand post-launch

Approach:

• Led a team to conduct competitive analysis, baseline usability tests, and other user experience studies
• Tested mockups in invision with customer's as completed to evaluate design decisions
• Pitched designs to executives and internal group meetings
• Liaised with internal stakeholders and client execs and nurtured process that resulted in unanimous approval
• Guided the development process of UI to ensure highest quality website installation
• Educated client to optimize site marketing through homepage and page elements’ use
• Set up an internal user experience testing process