Design an ecommerce website for large furniture business; Educate design team to market and promote their brand post-launch


  • Led a team to conduct competitive analysis, baseline usability tests, and other user experience studies
  • Tested mockups in invision with customer's as completed to evaluate design decisions
  • Pitched designs to executives and internal group meetings
  • Liaised with internal stakeholders and client execs and nurtured process that resulted in unanimous approval
  • Guided the development process of UI to ensure highest quality website installation
  • Educated client to optimize site marketing through homepage and page elements’ use
  • Set up an internal user experience testing process