Blueport Commerce Checkout Overhaul


Completely overhaul Blueport Commerce's shopping cart and checkout funnel experience mobile-first for their platform


  • Complete a broad competitive analysis
  • Establish KPI's to track conversion
  • Build a User Experience Map.
  • Design, user test and iterate wireframes and hi-fi mockups.
  • Walk clients through the wireframes, new features and kpis.
  • Lead as Product Owner in Agile Development ceremonies, grooming and planning for development.
  • Establish MVPs and write Product Briefs.
  • Collaborate with Internal stakeholders, executives, clients and development team and refine.
  • Measure ROI and KPIs in Omniture and Google Analytic and report to key parties.
  • Continue to manage and mentor creative talent iterating on my initial research.