Blueport Commerce Checkout Overhaul

Challenge:

Completely overhaul Blueport Commerce's shopping cart and checkout funnel experience mobile-first for their platform

Approach:

• Complete a broad competitive analysis
• Establish KPI's to track conversion
• Build a User Experience Map.
• Design, user test and iterate wireframes and hi-fi mockups.
• Walk clients through the wireframes, new features and kpis.
• Lead as Product Owner in Agile Development ceremonies, grooming and planning for development.
• Establish MVPs and write Product Briefs.
• Collaborate with Internal stakeholders, executives, clients and development team and refine.
• Measure ROI and KPIs in Omniture and Google Analytic and report to key parties.
• Continue to manage and mentor creative talent iterating on my initial research.