Challenge:

Design and develop first-ever, responsive website at Blueport Commerce

Approach:

• Researched and created responsive grid for the platform
• Designed a modular, dynamic homepage element system with:
  • client-management
  • reflow on all devices
  • ability to create many different "looks" for their entry page
• Led responsive front end development best practices
• Maximized mobile experience leading Web Optimization team
• Managed post-launch tracking of huge KPI/conversion upticks
• Optimized desktop and mobile experiences post-launch