Challenge:

Create a seamless and intuitive user experience for our clients to manage their customized content within the Blueport Commerce platform.

Approach:

• Designed full and comprehensive research process with competitive analysis, user flow charts, case studies, usability testing for development
• Identified potential technical challenges or friction points and provided resolutions and kpi
• Led team to set up, conduct, and analyze face-to-face user testing by key user persona representatives