User Focused and Approved


Promote and provide usability testing service to support client User Experience Roadmap


  • Created flexible Usability Analysis to test website areas for consistency

  • Implemented protocols to review Usability test analysis
Led team to create, set up, conduct, and analyze user testing with hypothesis and extensive testing questions

  • Created "executive" data analysis for each test with appropriate design recommendations to resolve major friction points

  • Provided UI means to excite and tempt customers throughout user journey

  • Enhanced extant User Journey mapping from proprietary testing feedback

  • Proposed future testing program

  • 2015-2017
  • Ecommerce Design, Identity, User Experience Research
  • American Signature Furniture / Value City Furniture